BUS 516 Entrepeurship Assignment 1 Business idea and Reflection on Chap 3&4

I would like to open a chocolate lounge "Le Cafe de Chocolate".
What is my mantra? --It is a unique chocolate lounge provides an intimate environment for customers to relax, build social network,and enjoy the first time healthy and nutritious characteristics of chocolate through savory recipes.
Our Vision--We believe that using organic methods of production is the right thing to do and we use organically produced foods to reflect the true taste of great chocolate.
Our Mission--Establish "Chocolate Lounge" is the lounge where our customers can enjoy their quality time with friends and families while tasting our quality and beauty chocolate products.
We will continue enhance by using organic method of production by creating local relationship with our food producers to ensure "food security".
The Business Model--
a.Customer--Four Segments:students, professionals, women, middle to high class adults.
b. Value proposition:unique benefits--Organic chocolate products to give our served customers the greatest value for an appropriate price
c. Differentiation and control:On-line or phone reservations, organic products, special events, best service and customer relationships
d. Scope of product and activities--Narrow:Only in San Jose and strong local market suppliers
e. Organizational design:Control costs
f. Value capture for profit:Requires high occupancy
g. Value for talent:High returns, good career, Franchise
The competitive advantage--we are required to supply unique environment by transforming the nature between day and night , provide best quality of organic and homemade products, and great relationship with our value customers.
SWOT Analysis--
a. Strengths-new idea to the market, successful experience in other countries,high quality products with reasonable price, diversity customers.
b. Weakness-too many competitors, limitation of target customers,possibility of failure in chocolate lounge business,extra cost on employees.
c. Opportunities-expansion the unique chocolate lounge worldwide, growing entertainment market.
d. Threats--bad economic situation,bad first impression,competitors copying the idea.
The Strategy--
a. Creativity and invention: have customers create new items, extend our customer service such as fondue to go.
b. Advertising