BUS 516 Entrepeurship Assignment--Leading Venture to Success

Execution is a process to turn business plan into reality. In order to make our "Le Cafe de Chocolate Lounge" to be in full operation level, here is the process we need to go through.
1. Find Location--look for a right place to rent and within our budget
2. Reconstruction--hire interior designer and contractors to make proper arrangement, repair and decorations.
3. Look for furniture and installments--estimate the expenses and minimize the costs.
4. Recruitment of employees--recruit good employees and offer training.
5. Prepare for the opening day and make sure the first day operation goes as smoothly as possible--first impression is very important for a business.

To become a well known market leader, we need to provide unique products and service to our customers. To have a success business, it is very important to maintain good relationship with customers by keeping our promise to offer the most comfortable environment and service for customers to study, chat and relax. We will continue to create new products and bring new ideas.

Being a success market leader, our management team need to have good control of internal tasks, adaptive to change to meet new opportunities and competitive challenges, good coordination skills, offer employees training and recruitment.

We will always keep our promise to customers with our mission statement--" Establish a remarkable product and service that would make our customers always come back for more of our exclusive product and atmosphere to study in or looking for fun."

BUS 516 Entrepeurship Assignment--"Le Cafe de Chocolate Lounge" Position statement

*Positioning statement for "Le Cafe de Chocolate Lounge"
--For women, students, profession and upper class adults.
--Who need a lounge atmosphere place for social network, business meeting, study and relax.
--Chocolate fondue, dessert, beverage.
--comfy furniture, intimate space, wireless internet service, and expand circle of friends.
*Differentiation
--Unlike Starbucks
--Our product is unique and most organic.

BUS 516 Entrepeurship Assignment Chap 7----Business Plan "Le Cafe de Chocolate Lounge"

Le Cafe de Chocolate Lounge Business Plan

1. Opportunity and Market Analysis:
Coffee shop is everywhere,and it is very convenience. However, coffee shop is lack of cozy, intimate, and luxurious atmosphere. Savvy customers are looking for new, healthy, more unique treats to enjoy,an environment with superior service where customers can enjoy themselves and socialize. Fashion is always on the move. Chocolate themed and lounge atmosphere is a new concept. Customers will have the opportunities to enjoy healthy and quality chocolate in different ways 365 days a year. Our target customers mainly are women. During the daytime our market is focus on students, business professionals and local residents. At night, our chocolate lounge transform into night pub to attract upper-middle class customers. Chocolate lounge is new concept to the area. Right now there is only chocolate boutiques around.

2. Product Development and Operations:
"Le Cafe de Chocolate Lounge" is designed with comfy sofas,oil painting on the wall, pleasant music, books and magazines, and wireless internet. We offer brunch,afternoon tea,fondue,french sipping chocolate,pastries,and cocktails at night. We run a green, local, and mostly organic operation. we cooperate with our local farmers and producers to make our products fresh and healthy. Our chocolate lounge has good differentiation from others. Our unique chocolate lounge atmosphere brings customers here for social,network,relax, enjoy the finest ingredients day and night.

3. Solution and Concept:
Establish a remarkable product that would make our customers always come back for more of our exclusive product and atmosphere to study in or looking for fun. We offer our products with best quality with reasonable price.

4. Marketing and Sales:
For students--we offer cozy environment for customers to study,surf internet,and social. We provide healthy products and special discounts.

5. Risks:
The chain coffee shop may start to offer some chocolate products and upgrade their shop to lounge atmosphere style.

BUS 516 Entrepeurship Assignment 1 Business idea and Reflection on Chap 3&4

I would like to open a chocolate lounge "Le Cafe de Chocolate".
What is my mantra? --It is a unique chocolate lounge provides an intimate environment for customers to relax, build social network,and enjoy the first time healthy and nutritious characteristics of chocolate through savory recipes.
Our Vision--We believe that using organic methods of production is the right thing to do and we use organically produced foods to reflect the true taste of great chocolate.
Our Mission--Establish "Chocolate Lounge" is the lounge where our customers can enjoy their quality time with friends and families while tasting our quality and beauty chocolate products.
We will continue enhance by using organic method of production by creating local relationship with our food producers to ensure "food security".
The Business Model--
a.Customer--Four Segments:students, professionals, women, middle to high class adults.
b. Value proposition:unique benefits--Organic chocolate products to give our served customers the greatest value for an appropriate price
c. Differentiation and control:On-line or phone reservations, organic products, special events, best service and customer relationships
d. Scope of product and activities--Narrow:Only in San Jose and strong local market suppliers
e. Organizational design:Control costs
f. Value capture for profit:Requires high occupancy
g. Value for talent:High returns, good career, Franchise
The competitive advantage--we are required to supply unique environment by transforming the nature between day and night , provide best quality of organic and homemade products, and great relationship with our value customers.
SWOT Analysis--
a. Strengths-new idea to the market, successful experience in other countries,high quality products with reasonable price, diversity customers.
b. Weakness-too many competitors, limitation of target customers,possibility of failure in chocolate lounge business,extra cost on employees.
c. Opportunities-expansion the unique chocolate lounge worldwide, growing entertainment market.
d. Threats--bad economic situation,bad first impression,competitors copying the idea.
The Strategy--
a. Creativity and invention: have customers create new items, extend our customer service such as fondue to go.
b. Advertising