BUS 516 Entrepeurship Assignment--"Le Cafe de Chocolate Lounge" Position statement

*Positioning statement for "Le Cafe de Chocolate Lounge"
--For women, students, profession and upper class adults.
--Who need a lounge atmosphere place for social network, business meeting, study and relax.
--Chocolate fondue, dessert, beverage.
--comfy furniture, intimate space, wireless internet service, and expand circle of friends.
*Differentiation
--Unlike Starbucks
--Our product is unique and most organic.