I have chosen two of Chocolate Lounge Competitors. One is "French Broad Chocolates", another is "Anna Shea Chocolates".
*French Broad Chocolates Lounge's marketing material includes:
1. Today's special-At the Chocolate Lounge, we feature daily specials on fine wines, local craft beers, cheesecakes and more.
2. Music and Events-we have events calendar for customers to check for any coming events in every month. For instance, Art+Chocolate event. Also, we have Cupcakes for a Cure. French Broad Chocolates was proud to take party in Cupcakes for a Cure at the Grove Park Inn.
3. Website--http://frenchbroadchocolates.com/chocolate-lounge/
4. Email-- info@frenchbroadchocolates.com
5. Press--"Will Obama visit the lounge?" http://frenchbroadchocolates.com/press/
*Anna Shea Chocolates Lounge's marketing material includes:
1. Upcoming Events--This month special drinks, offer 10% coupon.
2. Service--fall and Halloween confections. For instance, provide chocolate to restaurants,hotels,catering companies and wholesale markets.
3. Website--http://www.annasheachocolates.com/ourlounge.php
4. Contact,Blog and Customer service
5. Press--"Chocolate to Charity"
After knowing my competitors marketing activities, i think my competitors have many good ideas to promote their Lounge and products, so people will have the interests to get to know more about my competitors lounge. Furthermore, i like the idea of helping others which is part of margin goes to charity.
I like any kinds of chocolates. I will consider to buy it as long as the taste is good and the price is reasonable - I have to watch out my weight.
ReplyDeleteIt is great idea to open a chocolate lounge. It is nice place for people to relax and enjoy the drink. As Joyce said, people watch their weight lately, if you added more choice (coffee or tea collection) to customers. It might gain more business.
ReplyDeleteThanks for the suggestions. In my Chocolate Lounge, we do serve "World Collection Drinks" which include Chinese tea, Chai tea, Brazil coffee and so on.
ReplyDelete