Talking about business, marketing coordinates all the works and activities of a business. For example, come up new ideas of the product or program, find out customers needs, how many competitors, best price to sale, getting appropriate value in return, advertising and promotion of the product, public relations and customer service and satisfaction.
In Chapter one, there are seven marketing strategy process which are very useful and practical for my Chocolate Lounge "Le Cafe de Chocolate"
1. Consumer Analysis--
a. we introduce a new idea "Chocolate Lounge" to the service industry and mainly all the products are made by chocolate.
b. The uniqueness of our chocolate lounge is that we will have a transforming nature between the day and the night.
c. In the day our target market is that we mainly serve students and business people conduct a meeting in calm atmosphere. In the night, Our lounge turn into high profile pub, we have live music and bring adults for social networking.
2. Marketing Analysis--
a. create unique chocolate based products,so the remarkable taste will be in people's mind.
b. to integrate chocolate into customers daily life.
c. establish an addictive product, so customers will always come back for the atmosphere and product.
3. SWOT competition analysis--
a. Strengths-new idea to the market, successful experience in other countries,high quality products with reasonable price, diversity customers.
b. Weakness-too many competitors, limitation of target customers,possibility of failure in chocolate lounge business,extra cost on employees.
c. Opportunities-expansion the unique chocolate lounge worldwide, growing entertainment market.
d. Threats--bad economic situation,bad first impression,competitors copying the idea.
4. Distribution Channels--
a. Supplier to the company-choose the finest and high quality of supplier, organic products, and homemade chocolate desserts.
b. Company to Customers-provide reservation service, build good relationship with customers, invite customers for upcoming events and promotions.
5. Marketing Mix (4P's)--
a. Products-hot and cold chocolate drinks, desserts, la fondue, world collection drinks.
b. Price-in the day, we offer high quality with reasonable price menu. In the night, our target customers are mainly middle to high class people, so the menu is different and the price is higher.
c. Place-our chocolate lounge is located at the luxury shopping center and busiest street. With comfortable couches, table and divided into sections.
d. Promotions-friends referral, "word of mouth", advertising, lady's night special.
6. Economic of my plan and revise--
a. calculate the costs, break even,and how long is the payback of my investment.
b. ask self questions and revise the plan.
A marketing plan helps to keep my business prepared and be realistic.
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