Independent study--E business CRM system

E commerce and e-business have increasingly become a necessary component of business strategy . It is associated of buying and selling through the Internet. The best example is the computer company I worked for. This company is a small size company which has 12 employees in America, 12 employees in China and Taiwan. America base is focus on purchasing and shipping products. In china and Taiwan are more focus on sales. Sales team will find customers or the customers are from everywhere who visit the web and order computer products by phone or email. In America, the purchasing team will search and purchase the products from online or local distributors and get the best prices to sell to the customers. There is no inventory for this company. During the whole process, it all depends on the CRM system which is called "customers relationship management"--it is the communication notes between sales team and purchase team that show when the customers ready to purchase and make payments. Therefore, the company will start to process the orders and ship to customers. The advantage of CRM is the company collect sales and customers important information in order to predict the industry trend, economic environment and market strategy. In CRM system, we collect customers frequent ordered items and most wanted items and integrated to the database. Finally, through these collect information, we can analyze and statistic to increase sales. This online business really reduce rent, labor and other expenses. The benefits are low risk and high profit.