Independent study--E business

In chapter four, we learned six web revenue models. 1. Web catalog: many companies use web catalog to sale products and provide services. The customers through Internet or phone to order products. For example, Apple, Dell, HP and Sun Microsystems. Also, books, music, movie or luxury items are using the web catalog revenue model. Such as Best Buy uses marketing channel both real stores and virtual Internet store to provide more products and gain more customers. 2. Digital content revenue model: law business uses this model to provide petent information or tax regulation and so on. Also, some academic research, business management and tech magazine are using this digital model too. 3. Advertising-supported revenue model: there are three stregegy include advertising pay lower fee to attract general customers visit, advertising pay higher fee to attract small and specific customers to visit the web and advertising pay higher fee to focus on specific web page for interest customers for advertisement. For instance, Yahoo, Bing, Google and AOL. 4. Advertising-subscription mixed revenue model: most of newspaper and magazine publishers are using this model because the visitors can read and sometimes will subscribe insider service. 5. Fee-for-transaction revenue model: when a service has been completed, then charge percentage transaction fee. For example, travel business such as Microsoft through Expedia provide travel business. Auto distributors use internet services and satify customers needs to reduce cost. 6. Fee-for-service: such as gaming, entertainment and financial services. Some companies will adjust their revenue model depend on The relationship between customers and business environment.
When the companies have Internet sale and real store, they always worried about Internet sale will become more popular. This is called channel conflict and cannibalization. Therefore, some companies use channel cooperation which is to integrate store, catalogue and web sale to increase business transactions.
When two or more companies doing an activity together for a period of time, it is called strategic alliance. For example, amazon has cooperation with target to sale discount products. A successful Internet business must build attractive presence. There are some goals which include: attract visitors, make web more interesting, visitors easy to get online , create presence and can keep good reputation, trust relationship and visitors high return rate.
In order to keep the customers, e business companies must know the concept of customer-centric. Also, attract more customers by using many-to- one communication model to get potential customers.