Attractiveness determine the competitive intensity in the industry and refers to the overall industry profitability. Different industries can sustained different levels of profitability. The more the company knows about the existing market, the more its strategy can increase its share in the market directly. Rivalry naturally develop among the company with competitors in the same market.
The five competitive forces--entry, threat of substitution, bargaining power of buyers, bargaining power of suppliers, and rivalry among current competitors. The Model provides a simple perspective for assessing and analyzing the competitive strength and position of a corporation or business organization.
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