BUS 516 Entrepeurship Assignment Chap 7----Business Plan "Le Cafe de Chocolate Lounge"

Le Cafe de Chocolate Lounge Business Plan

1. Opportunity and Market Analysis:
Coffee shop is everywhere,and it is very convenience. However, coffee shop is lack of cozy, intimate, and luxurious atmosphere. Savvy customers are looking for new, healthy, more unique treats to enjoy,an environment with superior service where customers can enjoy themselves and socialize. Fashion is always on the move. Chocolate themed and lounge atmosphere is a new concept. Customers will have the opportunities to enjoy healthy and quality chocolate in different ways 365 days a year. Our target customers mainly are women. During the daytime our market is focus on students, business professionals and local residents. At night, our chocolate lounge transform into night pub to attract upper-middle class customers. Chocolate lounge is new concept to the area. Right now there is only chocolate boutiques around.

2. Product Development and Operations:
"Le Cafe de Chocolate Lounge" is designed with comfy sofas,oil painting on the wall, pleasant music, books and magazines, and wireless internet. We offer brunch,afternoon tea,fondue,french sipping chocolate,pastries,and cocktails at night. We run a green, local, and mostly organic operation. we cooperate with our local farmers and producers to make our products fresh and healthy. Our chocolate lounge has good differentiation from others. Our unique chocolate lounge atmosphere brings customers here for social,network,relax, enjoy the finest ingredients day and night.

3. Solution and Concept:
Establish a remarkable product that would make our customers always come back for more of our exclusive product and atmosphere to study in or looking for fun. We offer our products with best quality with reasonable price.

4. Marketing and Sales:
For students--we offer cozy environment for customers to study,surf internet,and social. We provide healthy products and special discounts.

5. Risks:
The chain coffee shop may start to offer some chocolate products and upgrade their shop to lounge atmosphere style.